Welcome to Via Fancy!

ViaFancy is a 'Dolce Vita' concept store. To keep it short and simple - we sell exclusively what we think is beautiful. No compromise.

We hope you will also like it.

Our idea is to tap into the Italian and Mediterranean Dolce Vita and translate it with great enthusiasm into modern, cosmopolitan aesthetics.

A colourful lifestyle, effortless elegance, simplicity, perfect proportions and 'sprezzatura' are what we love and appreciate.

We have been inspired by the Pitti Uomo venue. Twice a year sartorialists from all over the world come to Florence. On the streets under Italian blue skies, in cafes by the L’Arno River they talk, drink wine, laugh and enjoy every single moment of life ...

Feel the spirit of Dolce Vita with us!