Have you ever been in love with Italian and Mediterranean life style?
We are.

That’s why we – a group of friends from different walks of life – created ViaFancy.com,
an online ‘La Dolce Vita’ concept store.

Think about … a ride on Vespa scooter through the narrow streets of Roma, Milano, about
a short break for a cup of aromatic Illy expresso at a little café on a piazza… about a tour in
a Riva boat in the Bay of Genoa and enjoy Italian cuisine under cloudless skies on the terrace
at the Lake Como … about sitting on the stairs at Piazza di Spagna in Rome watching beautiful classy Italian women and handsome Italian men or the films featuring Marcello Mastroianni and Sophia Loren with a glass of Martini at your side.

Finally feel … sprezzatura that nonchalant Italian and Mediterranean style.

Our idea is to offer clothing, accessories, books and much more that will let you enjoy this ‘good life’ style.

So we began stocking ViaFancy’s online shelves with items that reflect effortless elegance, simplicity, vivid colours and exclusive design.

After all, we believe this is what makes all the difference in style.

Each piece is personally picked from only the niche brands, which have to be 100% in line with ‘La Dolce Vita’ lifestyle philosophy.

We find inspiration on the streets of Southern Europe as well as at Pitti Uomo – a legendary Italian fashion trade show in Florence. Twice a year sartorialists from all over the world head to this Renaissance gem of a city. Under the azure Florentine skies they meet, talk, laugh, savour the Chianti wine and enjoy fully that colourful Italian life style.

This is actually what ViaFancy is all about.